Gender equality (SDG 5) is ranked amongst the top priorities of the UN Sustainable Development Goals to ensure that women are able to participate in and have equal access to economic and technological opportunities. As part of its SheMeansBusiness (SheMB) programme, Meta reached out to Pearl Consulting to engage with priority stakeholders and deliver capability-building initiatives that will demonstrate its commitment to support women-owned enterprises entering the digital economy.
Pearl Consulting worked with local partners to co-create SheMB learning content that will increase women’s knowledge on digital marketing and financial education. To reach more beneficiaries and build lasting impact, Pearl Consulting also worked with key government partners for the implementation of the SheMB programme across 10 countries.
Pearl Consulting assessed suitable local implementation partners with rich grassroots experience in women communities. This was followed by a needs assessment to identify women-led small businesses and their training needs.
Pearl Consulting helped in the crafting of the public relations strategy, facilitated in-market launch events with key policy constituents, thought-leaders, media, and the community
Pearl Consulting led the co-creation and localisation of the SheMB learning modules with implementation partners prior to its roll-out. Additionally, Pearl Consulting selected and assessed the trainers for the delivery of SheMB trainings.
A multi-stakeholder approach was taken to ensure the programme’s lasting ecosystem of support. This includes government and non-government organisations, micro finance institutions, and digital finance/service providers, amongst others.
“Pearl Consulting team is very professional, creative and supportive to VWEC during the implementation of the #SheMeansBusiness programme in Vietnam."” Thao Nguyen, Vice Chairwoman, Vietnam Women Entrepreneurs Council (VWEC)